• 2021 TRENDS Conference

2021 TRENDS Conference Schedule

PRE-CONFERENCE EVENTS - Thursday, October 21, 2021

All pre-conference student events will be held at the Champions Club, 288 Champions Way, Building B, 4th Floor, Tallahassee, Fla.

12:30–1:00 p.m.  Networking Keys – Student-only forum
This session is designed to help students prepare for the conference, featuring a discussion with John Crossman, Crossman Career Builders, Orlando, Fla.
1:00–2:30 p.m.     “If I Were 21” Student/Mentor Roundtable 
Students of the FSU Real Estate Program discuss career options and opportunities with a select panel of executives. Panelists TBA. Moderated by John Crossman, Crossman Career Builders, Orlando, Fla.
3:00–4:30 p.m.     Speed Connections
This session enables prospective employers to briefly meet with students of the program for recruiting. Limited to conference sponsors who have requested and reserved space at this session.

CONFERENCE SCHEDULE - Thursday, October 21, 2021

All Thursday events will be held at Seminole Legacy Golf Club, 2550 Pottsdamer Street, Tallahassee, Fla.

5:00–7:00 p.m.  Registration and Opening Reception 
Sponsored by Cushman & Wakefield, NAI TALCOR and Stearns Weaver Miller.

“Florida State Forged: The Making of a Champion” 
Featuring FSU Women’s Golf Team Coach Amy Bond and FSU Men’s Golf Team Coach Trey Jones

CONFERENCE SCHEDULE - Friday, October 22, 2021

All Friday events will be at the FSU Turnbull Conference Center, 555 W Pensacola Street, Tallahassee, Fla.

7:30 a.m.  Registration Open
7:30–8:45 a.m.  Continental Breakfast
8:45–9:00 a.m.  Opening Remarks

Presiding: Reggie Bouthillier, Shareholder, Stearns Weaver Miller, Tallahassee, Fla. (Conference Chair)
9:00–9:45 a.m.  "Retail’s Post-COVID Outlook – A Data Driven Look"
Powered by behavioral data from tens of millions of mobile devices and the latest in machine learning and big data, see the significant long-term impact from COVID-19 and the new opportunities and challenges for cities and suburbs in the use of real estate.

  • Ethan Chernofsky, Vice President of Marketing, Placer.ai, Modi’in, Israel

The conference thanks SROA Capital for its sponsorship of this session.      

9:45–10:00 a.m.  Break
10:00–10:45 a.m.  “What is Capital Chasing and How are Investors Creating Value?”

The real estate strategies of both capital allocators and operators are shifting given the global pandemic, monetary policies and other conditions. This session takes a deep dive into what are now considered “core” real estate strategies, and where value-add and alternative investment opportunities are emerging. 

  • Todd Liker, Managing Director and Co-Portfolio Manager Real Estate Opportunities, Oaktree Capital Management, L.P., New York, N.Y.
  • John Murray, President and CEO, Service Properties Trust, Newton, Mass.
  • Jeff Preston, Managing Partner, North American Development Group, West Palm Beach, Fla.
  • Moderator: Manny de Zárraga, Executive Managing Director, Capital Markets, JLL, Miami, Fla.

10:45–11:00 a.m.  Break
11:00 a.m.–12:00 p.m.  Hot Topics
(concurrent sessions)
SESSION A. “The Who’s Who of Retail: Survivors, Thrivers, and Innovators” 
A discussion of how the innovators have persevered and positioned themselves to thrive in this post-pandemic world.

  • Robert Krueger, Managing Principal, Brennan Investment Group, Plant City, Fla.
  • Brian Lindley, Executive Director, Chick-Fil-A, Inc., Peachtree City, Ga.
  • Charlotte Manley Ustler, Senior Director of Real Estate, Kimco Realty, Orlando, Fla.
  • Ryan Warner, Senior Real Estate Manager, REI (Recreational Equipment, Inc.), Sumner, Wash.
  • Moderator: Maria Bailey, Founder and CEO, BSM Media, Pompano Beach, Fla.

SESSION B. “The Future of Office - Impact of Mixed-Use and Amenities”
The future of the office environment and how to attract and retain top companies. 

  • Khari Buck, Global Head of Real Estate & Facilities, Cruise, Manhattan Beach, Calif.
  • Whitley Collins, Global President of Advisory & Transaction Services, CBRE, Manhattan Beach, Calif.
  • Larry Feldman, CEO, Feldman Equities, LLC, Tampa, Fla.
  • Kennedy Hicks, EVP Investments & Managing Director, Cousins Properties, Atlanta, Ga.
  • Moderator TBA

SESSION C. “To Plan, You Must First Understand - Changes and Accelerations in Real Estate Sectors” 
Panel discussion illuminating the data behind trends, including interstate migration and work from home, that have either accelerated or disrupted the industrial, office, and residential sectors and what the occupiers and investors are seeking.

  • David Fiore, Airport Relations & Development, FedEx Express, Memphis, Tenn. 
  • Dawn Gunter, Principal and Co-Managing Director, Gensler, Tampa, Fla.
  • Brad O’Connor, Chief Economist, Florida Realtors®, Orlando, Fla.
  • Jennifer Warner, Director of Economic Development, Florida Realtors®, Orlando, Fla.
  • Moderator: Patrick Krechowski, Balch & Bingham LLP, Jacksonville, Fla.

The conference thanks the ULI Capital Region for its sponsorship of this session.      

SESSION D. "Living in the Moment"
A comprehensive look into multifamily trends assessing the changing nature of urban and suburban markets, involving the growth of the suburbs and the resiliency of cities.

  • Bruce Gago, Vice President, Acquisitions, FCP, Miami, Fla.
  • Eran Landry, Managing Director, Mast Capital, Coconut Grove, Fla.
  • Michael Dreilinger, Principal, Ares Management LLC, Atlanta, Ga.
  • Other speakers and moderator TBA

12:15–2:00 p.m.  Closing Lunch with Featured Speaker

  • Kathleen McCarthy, Senior Managing Director and Global Co-Head of Real Estate, Blackstone, New York, N.Y.
  • Moderator TBA

The conference thanks The Kislak Family Foundation, Inc. for its sponsorship of this session.      

2:00 p.m.  Conference Adjourns


Friday, October 22, 2021
2:00–3:00 p.m. FSU Homecoming Parade - College Avenue

The Homecoming Parade, to route down College Avenue, allows student organizations and members of the FSU and Tallahassee community the opportunity to display Florida State's longstanding traditions.

6:00–10:00 p.m. “Friday Night Block Party” - CollegeTown
The official tailgate event of Florida State football featuring live music along with onsite vendors and special appearances. This event is located on the corner of Madison Street and Woodward Avenue.

Saturday, October 23, 2021
UMass vs FSU Football Game - Doak Campbell Stadium

Time TBA

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